Launchboom and their client AUDAZ approached Bryant Coffey, Inc. to assist in creating a sleek and sexy video for their new Kickstarter campaign featuring a new luxury diving watch coming to market, the Reef Diver 300M.
With an ambitious funding goal of $25,000 Hong Kong dollars to jump start AUDAZ's new product, they were looking to market it to the masses – young, stylish males with a knack for adventure.
The campaign exploded, within 7 days, $500,000 Hong Kong dollars had been raised for the campaign with 23 days left on the clock, to say it was a success is an understatement. The campaign featured some of the most beautiful product photography BCI has ever worked with. We incorporated a custom mix and sound design to create awe and beauty throughout the piece.